Work Experience

Senior Communications Specialist

PACIFIC Digital - Remote

July 2022 to October 2022

Responsible for creating and implementing digital marketing and PR strategies for various clients. The brand communications department helps brands gain visibility and credibility through content partnerships and targeted outreach.

• Executed social media copywriting and delivery, influencer research, media outreach list building, email templates, and brand comms department overview deck.

Associate Marketing Director

AKA Marketing - San Francisco, CA

February 2022 to July 2022

AKA Marketing is widely credited with positioning, designing, and launching major products and brands such as Fiji Water, Nars Cosmetics, Jägermeister, and more.

• Frequently collaborate with the CEO (Ali Ghanbarian of SOMA Magazine) to increase the impact of copy for major proposals, communications to key stakeholders, and big-picture ideas for the company (freelance)

Communications Specialist

Entire Productions - San Francisco, CA

January 2020 to May 2022

Head of communications for a San Francisco-based experience design company. Developed and implemented consistent messaging and strategy for digital marketing, SEO, public relations, and speaking engagements that resulted in 100% growth in sales and profitability.

• Produced 250+ engaging virtual events to increase brand awareness and stay top of mind with clients during pandemic

• Digital Marketing- Create, plan, schedule, and generate online engagement strategies. Website development, social media management, email marketing, and propose and implement methods to increase engagement and grow online audiences. Design collateral for playbooks, web, and social media (Facebook, Instagram, Twitter, Linkedin, & YouTube)

• SEO- Weekly check-ins with the SEO team that resulted in my timely updates which increased our SEO rankings monthly

• PR/Media Outreach- Strategic storytelling, media relations, executive communications, thought leadership, and reputation management

• Speaking Engagements- Source speaking engagements for myself and the CEO. Perform outreach, send media kits, book, schedule, and plan travel arrangements

• Blog Writing- Responsible for writing & contributing monthly blog posts geared toward our industry

• Producing- Executing high-level internal marketing events from concept ideation to launch. Sourcing vendors, managing talent, determining audiovisual needs, scheduling shoot dates & times, marketing, and physical production

• Leadership role on the Relentless book launch team that was responsible for placements on the Wall Street Journal and USA Today bestseller lists as well as #1 on Barnes & Noble and multiple categories on Amazon

Tasting Room Assistant & Special Event Video Producer

Tobin James Cellars - Paso Robles, CA

2018 to 2020

Skillfully listen and assess tastes while sharing my passion and knowledge of wine as well as local points of interest to diverse guests from around the globe. Resident event photographer, videographer, and creator of promotional videos for digital marketing on social channels that build brand awareness, loyalty, and excitement.

• Increase company profitability by providing a concierge level experience that prompts product sales, club memberships, top-shelf social reviews, and a wider net of brand promoters

MAARC Operator

TADS PGS - Paso Robles, CA

August 2018 to October 2018

Contract position responsible for high-quality production and execution of four Multimedia After-Action Reviews of field exercises conducted at a military training site. Operated computer software, multimedia, and audio/video equipment. Switched microphones and cameras during live presentations and performed troubleshooting as necessary.

• Ensured that all video data was properly prepared, recorded, and distributed within tight deadlines

• Promoted to video team that captured footage for a highlight reel of combat training and procurement of deliverables

Producer/Director/Editor

Delaware House - San Francisco, CA

2017 to 2018

Researched, wrote, produced, interviewed, and provided color correction for a student-made documentary on the many facets and faces of people who ride and surround the mass transit BART stations. Managed coordination and scheduling for a 7-person production crew and 8-person talent cast that resulted in timely delivery of the successful final project.

Production Assistant

BECA - San Francisco, CA

2017 to 2018

Worked independently as the main point of contact and expertly guided staff and students in determining audio, video, and lighting equipment needs for their productions. Tracked production inventory with the maintenance of an accurate extensive filing system in Microsoft Office Suite (MS Excel and other databases) Managed day-to-day phone, email, and in-person communications. 

President

Phi Sigma Sigma, Delta Gamma Chapter at San Francisco State University - San Francisco, CA

2017 to 2018

Executive supervision of all operations including budget and travel coordination for a 150-women organization. Planning and facilitation of small and large events. Worked collaboratively with individuals at all levels to improve risk management and marketing of the chapter. Delivered frequent promotional postings on social media such as Twitter, Facebook, YouTube, and Instagram resulting in a 25% increase in followers.

Key Holder/Sales Associate

Bare Escentuals - San Francisco, CA

August 2016 to December 2017

Established long-term client relationships and brand loyalty at high-end beauty retailers by providing exceptional client service and utilizing superior sales skills. Fostered a cooperative work environment, ensuring a positive internal and external client experience. 

• Recognized as Top Sales Associate on multiple occasions

• Quickly promoted to Key Holder from Beauty Ambassador due to expert level of professionalism

Education

Bachelor's Degree in Broadcast Electronic Communication Arts

San Francisco State University

2014 to 2018